lifeestyleeA lifestyle blog combines subjects such as style, skincare, cuisine, fitness and well-being, crafts, travel, and interior design.
These blogs are packed with valuable, practical advice to support you in leading a balanced and enjoyable life.
Still, it was quite a challenge for me to choose the top lifestyle bloggers and their sites from the sea of excellent lifestyle blogs available online.
Thinking about launching a lifestyle blog? You’ve come to the perfect spot. We’re sharing key takeaways from 8 of the most successful lifestyle blogs today, along with a detailed guide to help you start your own blog and set it on the road to earning income.
Maybe a blogger you follow has sparked your inspiration—or maybe you’re eager to showcase your passions to a wider audience.
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Running a lifestyle blog can be an enjoyable and imaginative way to create a personal brand centered on the things you love most, and it can also turn into a surprisingly profitable venture. These blogs have a massive fan base—some bring in hundreds of thousands of dollars annually, and a select few (like A Beautiful Mess, my top choice for the best lifestyle blog) are pulling in millions every year.
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So, what should you write about… and how do you take the first steps toward becoming a lifestyle blogger? We’ll walk you through it all.
How to Launch a Lifestyle Blog (and Earn from It): 8 Top Lifestyle Blog Inspirations
- Best Lifestyle Blogs & Inspirations (Real Bloggers in Action)
- Starting a Lifestyle Blog in 6 Simple Steps
- Turning Your Lifestyle Blog into an Income Stream
- Boosting Your Blog’s Visitors & Audience Engagement
Disclosure: Some of the links in this article are affiliate links, meaning that—at no extra cost to you—I may earn a commission if you make a purchase. I only recommend products and services I have personally tried and trust. By using my links, you help support this blog and allow me to keep creating valuable, free content for readers like you.
Some blogging categories are straightforward. Parenting blogs focus mainly on raising children. Small business blogs concentrate on tips and advice for running a small business.
Lifestyle blogs, however, work a bit differently. They typically span several interconnected themes—often exploring topics like food, fashion, travel, and wellness. Still, they’re not strictly a food blog, a fashion blog, or a travel blog. What unites a lifestyle blog is the distinctive personality, tone, and aesthetic of the writer.
Most lifestyle blogs clearly define their audience. At the most basic level, the content usually leans toward either male or female readers, but in many cases, the blogger narrows it further—aiming at a specific age group and type of person who dreams of living a certain kind of life. That aspirational lifestyle is what the blog seeks to promote.
So, whether you’re a plant-based millennial aiming to connect with other vegan women in their 30s, or a stylish gentleman in his 60s hoping to inspire younger people to embrace fashion, a lifestyle blog could be the perfect platform for you.
Tip: A lifestyle blog is not the same as a personal blog. If your goal is to grow a successful lifestyle site, remember—it’s not only about showcasing your own best life but also about guiding your readers toward creating their own.
8 Best Lifestyle Blogs: Examples of Success & Lessons to Learn
Let’s explore a selection of well-known, thriving lifestyle blogs that can spark ideas for your own. Each one covers unique topics and presents them in a distinctive way—but all have attracted large, loyal audiences and achieved impressive earnings.
It covers a broad mix of lifestyle topics—fashion trends, recipes and cooking inspiration, beauty advice, travel recommendations, motherhood, plus DIY and home décor. Founded in 2008 by Emily Schuman, its mission is to “celebrate the small joys in life.”
The Cupcakes and Cashmere online shop offers jewelry designed for the brand itself, along with curated pieces from other small businesses—candles being a popular feature. Like many lifestyle sites, a significant portion of revenue comes from affiliate marketing.
5. Goop by Gwyneth Paltrow
Even if lifestyle blogs aren’t usually on your reading list, chances are you’ve heard of Goop, the well-known brand created by actress Gwyneth Paltrow. You might have seen her beauty line or tuned in to her podcast. The blog focuses on beauty, wellness, style, and food, with heavy monetization through its online store featuring Goop-branded goods alongside products from other labels.
In contrast to many other lifestyle brands, Goop has a noticeable NSFW angle with certain products. Even its more modest items sometimes come with cheeky names—like the “Ménage à Trois” candle set.
6. He Spoke Style
Proving that lifestyle blogs aren’t only for women, He Spoke Style caters to men, with a particular emphasis on sophisticated fashion and wedding attire.
Like many in the niche, it thrives on affiliate sales, linking to carefully selected pieces such as premium footwear and shirts. Some products come directly from its own store. The blog also collaborates on sponsored content with high-end menswear brands.
7. Average Joes
While Average Joes includes men’s fashion advice, it expands far beyond style to cover tech, cars, culture, sports, health, travel, food, and design. The brand refers to itself as “your aspirational male lifestyle magazine.”
Its main income sources are display ads, sponsored articles, newsletter promotions, and other paid placements.
8. The Skinny Confidential
Created by Lauryn Bosstick, The Skinny Confidential stands out with its bold and colorful approach to topics like health, fitness, recipes, and beauty.
Lauryn monetizes through an array of offerings—branded beauty products, an ebook of blogging advice for aspiring lifestyle influencers, and a premium mobile app filled with workout plans, nutritious recipes, and more. She also makes extensive use of Amazon’s affiliate program.
When choosing a name for a blog, many creators try to include terms that clearly hint at the blog’s subject. For example, Making Sense of Cents is all about personal finance.
For a lifestyle blog, however, this can be a bit more challenging. That’s why many lifestyle bloggers choose words that capture a certain vibe or feeling. You might consider pairing two words that match your tone and personality—similar to Cupcakes and Cashmere or Wit & Delight.
Another option is to use your own name, though if you plan to grow your site into a multi-author platform, this might not be the most practical choice.
Before committing to your chosen name, confirm it’s available as a domain. Aim for a .com address, as that’s what most people naturally expect.
Once you’ve secured a domain name, the next step is getting your lifestyle blog online. To give your blog the best chance at long-term growth, you’ll need to invest in paid web hosting.
Tip: Free blogging platforms do exist, but they can make it difficult to create a polished, scalable website. I recommend going with self-hosted WordPress (which is free) paired with reliable paid WordPress hosting.
The upside is that affordable hosting plans are easy to find. Two excellent beginner-friendly options are Bluehost and Dreamhost (you can see my comparison of the two here). Both offer great value—especially in the first year—and include a free domain name when you pay for at least a year upfront.
Whatever hosting company you pick, they’ll guide you through the process of setting up your account, which usually takes just a few minutes.
Bluehost and Dreamhost also make installing WordPress incredibly simple, with no complicated tech steps required.
Once your setup is complete, your hosting provider will email you with login details for your WordPress admin dashboard.
Your hosting account will typically be active within minutes of payment, though your domain name might take slightly longer to fully propagate.
You can usually access your WordPress dashboard by adding /wp-admin to your domain—for instance
After logging in, you’ll be presented with various tools and settings for customizing your lifestyle blog:
While it may look a bit intimidating at first, we’ll focus on the key areas you need to start with.
