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Looking to explore the top lifestyle blogs because you want to start your own? Sharing your life online and even earning from it has never been easier. While I haven’t personally launched a lifestyle blog, I’ve seen countless bloggers successfully start a blog, showcase their life, and eventually turn it into a full-time income source.
Before diving in too far, let’s first break down what lifestyle blogs are and how they can be monetized. After that, I’ll share 10 of the best lifestyle blogs to inspire you and show what’s possible.
Lifestyle Blogs FAQ
What are lifestyle blogs?
A lifestyle blog is a platform where bloggers share content about their life, passions, and hobbies.
For instance, one lifestyle blogger may focus on food, fashion, beauty, and home décor, while another may write about life as a stay-at-home parent or document their travel adventures.
The beauty of a lifestyle blog is the freedom—you can create content about anything that represents your life and interests.
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Do I need to focus on a niche?
If you’re struggling to pick a blog niche, a lifestyle blog might be the perfect fit. Since the focus is on you, your audience wants to hear about your life.
So why stick solely to fashion if your readers might also enjoy your makeup tips?
While most blogs benefit from a defined niche, this isn’t necessarily required for lifestyle blogs.
Why start a lifestyle blog?
Lifestyle blogs are more popular than ever—and it’s easy to see why. They rank as the third most profitable blogging niche, trailing only behind food and personal finance.
In fact, lifestyle blogs account for about 25% of all new blogs being launched.
And, of course, the earning potential is significant.
How do top lifestyle blogs earn revenue?
There are several ways to monetize a lifestyle blog. Here are the most effective methods:
Ads
Many lifestyle bloggers generate income through display advertising. Using an ad network lets you focus on producing great content while your audience generates revenue for you.
Top ad networks for lifestyle blogs include Google AdSense, Monumetric, Mediavine, and AdThrive.
Sponsorships
With an established audience, you can create a media kit and approach brands for collaborations. Many bloggers, such as mommy bloggers, earn income through partnerships with leading companies.
Products
Some bloggers sell products directly to their readers. Mom bloggers, for example, often sell printables. If creating your own product isn’t an option, promoting other people’s products through affiliate programs works well too.
Amazon’s affiliate program is especially popular, making it simple to link to products mentioned in your posts.
How to launch a lifestyle blog
Get your blog online
Start by picking a blog name, securing a domain, and choosing hosting for your site. HostGator is a solid option for beginners.
Next, install a blog theme—Astra Pro is highly recommended. After installation, you can select from a variety of starter templates to kickstart your design.
You don’t need to hire a designer to create your blog logo. Tools like Canva allow you to make a logo for free. Simply select a template, customize it to your liking, and you’re ready to go.
Choose Your Main Blog Categories
Starting a lifestyle blog may seem overwhelming at first, but it doesn’t have to be. Think about which aspects of your life you want to share. You can begin with a broad focus and narrow it down later, or start with a specific niche and expand as your blog grows.
Develop Your Content
The quality of your content will ultimately determine your blog’s success. If posting daily feels unrealistic, aim for at least one high-quality blog post each week. Regardless of your posting schedule, ensure that every piece of content is engaging and valuable.
Even a small blog can attract a loyal audience if the content is compelling, so invest time in crafting well-written posts.
Popular Lifestyle Blog Topics
Lifestyle blogs cover a wide range of interests, which can make it tricky to decide what to write about. Some of the most common lifestyle blog niches include:
- Luxury lifestyle
- Food and cooking
- Home and garden
- Fashion
- Beauty
- Travel
- Photography
- Health and fitness
- Holistic living
- Outdoor lifestyle
- Parenting and mommy blogs
Don’t overlook sub-niches either. For example, a home décor blog could focus on minimalism trends, while a health blog could explore meal prep tips and healthy recipes.
The great thing about lifestyle blogs is that you can promote them almost anywhere. Here are some of the best platforms to share your lifestyle blog:
Pinterest is one of the top places to promote your lifestyle blog because it functions like a visual search engine, similar to Google. Users visit Pinterest to find inspiration and ideas for things they want to try, making it a perfect platform to drive traffic to your content.
Lifestyle blogs are highly visual, especially if your focus is on fashion or design. Instagram is ideal for building a following, and sometimes your Instagram audience can grow faster than your blog readership.
YouTube
Did you know YouTube is the world’s second-largest search engine? If your niche relies on visuals, having a YouTube channel is essential. It allows your audience to see you, connect with your personality, and form a closer bond with your content.
TikTok
Follow your audience! If your readers are active on TikTok or Snapchat, establish a presence there. Observe successful influencers in your niche, learn from their strategies, and tap into your audience on these platforms.
Lifestyle Blog Name Ideas
Social media can be a great source of inspiration for your blog name. Look at accounts you admire—but don’t copy them directly. Your blog name should be catchy yet flexible, allowing your niche to evolve over time.
Make sure your desired domain name is available, ideally a .com. Building a brand around a domain someone else already owns can create problems down the road.
10 Top Lifestyle Blogs to Follow
Here are ten standout examples of lifestyle blogs for inspiration:
Goop
Launched by actress Gwyneth Paltrow over a decade ago, Goop is considered a pioneer in lifestyle blogging. Covering beauty, food & home, fashion, travel, and wellness, Goop has grown into a full-service lifestyle platform.
Gwyneth also shares insights about parenting and balancing work and family life, alongside promoting wellness products through her online store.
The Pioneer Woman
Started as a simple blog, Ree Drummond’s site grew into a Food Network sensation. Her blog focuses on authentic ranch life, recipes, beauty tips, fashion, and entertainment. The Pioneer Woman resonates with readers who appreciate rustic, down-to-earth lifestyles.
iJustine
Justine Ezarik’s blog has been around since 2002, originally focusing on Apple products. Today, she covers tech, business, and industry trends, making her one of the most respected voices in tech lifestyle blogging, especially in a male-dominated field.
Cup of Jo
Joanna Goddard launched Cup of Jo in 2007 after working as a fashion editor for brands like Cosmopolitan and Glamour. Her blog now features design, food, style, travel, motherhood, culture, and relationships, supported by a dedicated team of writers.
Wellness Mama
Created by Katie Wells, a mother of six and former journalist, Wellness Mama blends natural health, parenting advice, and holistic living. Her blog provides household tips, natural beauty guidance, herbal remedies, and practical solutions to everyday problems, supported by a team of medical consultants.
Huda Kattan
Founded in 2010, Huda Kattan started her blog to share beauty tips and makeup tutorials. Her site features product reviews, DIY guides, and professional makeup advice.
Proving that blogs can evolve beyond the page, Huda leveraged her online success to launch her own cosmetics line, Huda Beauty.
FitMenCook
For those seeking a straightforward food and wellness blog aimed at men, FitMenCook is an excellent choice.
Kevin Curry created the blog in 2012 to keep himself accountable with his diet, but it quickly grew into a thriving online health community. He shares easy-to-follow recipes that anyone can make at home while maintaining a male-focused fitness and lifestyle blog that motivates and inspires.
Refinery29
Refinery29 is one of the most well-known online lifestyle platforms. This extensive blog covers fashion, entertainment, arts, culture, personal finance, and tech, alongside e-commerce opportunities.
It’s a one-stop destination for discovering the latest trends across a variety of topics. The content is designed to be engaging, accessible, and relevant to a broad audience.
Primer Magazine
If you’re a millennial man looking for guidance on navigating the challenges of adulthood, Primer Magazine is a must-read.
This lifestyle blog offers practical advice on style, health, career growth, and overall wellness. Primer delivers insights in a clear and approachable way, helping young men feel confident and equipped to handle life’s transitions.
Shut Up and Go
This travel blog is all about helping readers plan trips with ease—simply “shut up and go.”
Founded by popular YouTubers from the U.S. and Brazil, the blog provides destination guides, travel resources, and inspiration for exploring places you might never have considered.
Wrapping It Up
If you’re unsure what to blog about, starting a lifestyle blog is a fantastic option. Begin with a catchy blog name and get your site up and running.
From there, share your daily experiences and see which content resonates with your audience. You might start as a general mom blog and eventually specialize in healthy eating for kids or another niche that sparks interest.
The key is to begin now—there’s no better time than today to launch your lifestyle blog and start sharing your story!
